Invest in Romania's First Online Halal Supermarket
Be part of Romania's first nationwide online halal grocery platform.
The Problem We're Solving
Halal shopping in Romania is broken. We're here to fix it.
Limited Options
Fragmented access to halal products. Small shops with inconsistent inventory and limited variety.
High Prices
Multiple middlemen between importers and consumers. Low volumes mean high markups passed to families.
Inconsistent Quality
Variable freshness standards. No reliable cold chain. Products sitting on shelves with uncertain handling.
Poor Convenience
Physical shops only. No delivery options. Customers must travel and hope products are in stock.
Target Market
~75,000 Muslims in Romania
Our Solution: Group-Buy Model
We consolidate demand, buy in bulk, and deliver fresh. Lower costs, better quality, nationwide reach.
Order
Customers place orders during a defined ordering window
Merge
We consolidate orders and bulk purchase from EU halal wholesalers
Ship
Importers prepare and ship to our hub (~48 hours)
Sort
We receive, quality check, and route orders by city
Deliver
Last-mile delivery every 3 days, fresh and on time
Order
Customers place orders during a defined ordering window
Merge
We consolidate orders and bulk purchase from EU halal wholesalers
Ship
Importers prepare and ship to our hub (~48 hours)
Sort
We receive, quality check, and route orders by city
Deliver
Last-mile delivery every 3 days, fresh and on time
Order
Customers place orders during a defined ordering window
Merge
We consolidate orders and bulk purchase from EU halal wholesalers
Ship
Importers prepare and ship to our hub (~48 hours)
Sort
We receive, quality check, and route orders by city
Deliver
Last-mile delivery every 3 days, fresh and on time
Why This Model Wins
A side-by-side comparison of traditional retail vs. our group-buy approach
Traditional Retail
Stock shelves, hope it sells
HalalRO Group-Buy
Buy based on real demand
Traditional Retail
Multiple middlemen markups
HalalRO Group-Buy
Direct bulk pricing
Traditional Retail
Variable, sits on shelves
HalalRO Group-Buy
Fresh per-order sourcing
Traditional Retail
Single location only
HalalRO Group-Buy
Nationwide from day one
Traditional Retail
High spoilage risk
HalalRO Group-Buy
Zero-waste planning
Financial Projections
Clear targets with realistic assumptions: ~250 lei average basket, ~10% net profit margin
Drag to Explore Profit Potential
See how monthly orders translate to profit
Monthly Net Profit Target
Revenue: 2.5M lei/month
Based on 250 lei average basket · 10% net margin after all costs
Investment Opportunity
A chance to be part of something meaningful from the beginning
Non-operational role. We handle everything.
How We'll Use the Funds
Potential Returns
If we hit the conservative net target and distribute profits:
Risks & Mitigation
We've identified key risks and built strategies to address them
Cold Chain / Freshness
- Standard operating procedures for handling
- Insulated packaging for all perishables
- Temperature checks at every stage
- Timed delivery windows
Supplier Reliability
- 2+ suppliers per product category
- Backup SKUs always ready
- Strong relationship management
Demand Volatility
- Fixed delivery cadence creates predictability
- Pre-order windows limit surprises
- Retention mechanics encourage repeat orders
- Data-driven demand forecasting
Compliance
- ANSVSA-aligned food safety practices
- EU hygiene and transport standards
- Full product traceability
4 key risks identified
14 mitigation strategies in place
12-Month Roadmap
A clear path from launch to scale
Validate
- Launch operations
- Validate unit economics at scale
- Build initial customer base
- Refine delivery routes
Expand
- Improve cold chain infrastructure
- Expand product assortment depth
- Optimize delivery efficiency
- Grow to 10K orders/month
Scale
- Direct imports from halal sources
- Private label exploration
- Restaurant partnerships
- Location-based advertising
Future Expansion
- →Restaurant ordering in-app
- →Delivery-only halal kitchen
- →Private-label ready meals
Future Expansion
- →Restaurant ordering in-app
- →Delivery-only halal kitchen
- →Private-label ready meals